★ Product launches · UAE & Saudi Arabia · Arabic & English team
Eventia Middle East plans and produces product launch events in the UAE and Saudi Arabia: the reveal, stage and LED, venue, guests, media and the full show on the day. Our teams in Dubai and Riyadh run launches for brands entering the region, distributors introducing new models and companies opening to customers, partners and press.
Silver winner, WOW Awards Asia
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At a glance
If you are comparing product launch event companies in the UAE and Saudi Arabia, these are the facts that usually matter first.
Launch formats
The launch formats brands ask us for most in the UAE and Saudi Arabia.
Stage reveal, live demos, product tables and partner recognition for electronics and accessories brands.
See the UGREEN launch →Vehicle staging, LED backdrops, reveal timing and test-drive or walk-around areas for dealers and fleet buyers.
See the Dongfeng truck launch →An evening programme with hosts, speeches, entertainment and dinner around the launch moment.
See the Landking launch evening →Launching a brand in a new market with consumer activations, pop-ups and mall events after the reveal.
Brand activations in Saudi Arabia →Venues, permits and suppliers for launches in the Saudi capital.
Product launches in Riyadh →Live streaming the reveal to regional teams, dealers and online audiences.
Virtual and hybrid events →
Why Eventia
Every launch plan starts from one moment: when guests first see the product. Stage, lighting, music, hosts and timing are designed around it.
With offices in Dubai and Riyadh, the same planners can launch your product in both countries with one brief and one budget.
Concept, stage and LED, branding and on-site crew are managed by one team, with one project lead from brief to event day.
Recent launches include UGREEN in Riyadh, the Landking Grand Launch Evening and the Dongfeng truck launch for Alqashami Company.
Our work
Three product and brand launches we produced in Saudi Arabia.
Brand launch · Riyadh · 2025
The UGREEN launch hosted by Shareef Corner Co. at Rosh by Rayhaan, Olaya, Riyadh: a stage programme with LED production, product displays for guests and partner recognition on stage.
More launches
Planning guide
6 points we agree with every client before a date or venue is fixed.
A media launch, a dealer launch and a consumer launch need different guest lists, timings and venues. Many brands run two: a press and VIP reveal, then a trade or public event.
If the product ships from abroad, build the timeline around shipping and customs clearance, and keep a spare unit or display model in case of damage.
Agree who can see the product before the event, how it is stored and covered on site, and the exact cue for the reveal. Embargo times for media should match it.
Dubai and Abu Dhabi events may need tourism department approval; Saudi public events may need a General Entertainment Authority licence. Ramadan, Eid and national days change timings, so check the calendar before fixing a date.
Prepare Arabic and English for hosts, speeches, screens, product information and invitations from the start, especially for launches across both countries.
Guests should be able to see, touch or test the product: demo tables, experience zones, test drives or one-to-one sessions with your sales team.
Budget
Launch budgets depend far more on choices than on a fixed rate card. These lines move the budget most:
For step-by-step planning, read our product launch planning guide.
A short brief is enough. With these details we can return an itemised proposal within 48 hours:
How we work
Product, objective, audience, date, city and budget.
Reveal idea, venue options and an itemised budget within 48 hours.
Stage and LED, branding, invitations, permits and run-of-show.
Closed build, technical checks and a full reveal rehearsal with your team.
Our crew runs the show, then we share a short post-event report.
FAQs
Can't find your answer? Message our team and we'll reply within 24 hours.
Ask on WhatsAppWe plan and run the launch from brief to final guest: concept and reveal, venue, stage, LED and sound, branding, product display, guest list and invitations, media and influencer areas, hosts and entertainment, rehearsals and the show on the day. Your team owns the product message; we turn it into the event.
Yes. Our UAE team is in Al Quoz, Dubai and our Saudi team is in Riyadh. We run launches in Dubai, Abu Dhabi and the other Emirates, and in Riyadh, Jeddah and the Eastern Province, so a brand can launch in both markets with one partner.
Allow 8 to 12 weeks for a launch with media, VIP guests and custom staging. A smaller dealer or partner launch can be done in 4 to 6 weeks. If the product has to arrive from abroad, plan around shipping and customs first.
Yes. We plan covered or off-site storage, controlled rehearsal access, a closed build window and a reveal mechanism such as a curtain drop, LED reveal, lift or kabuki drop, so guests and press see the product for the first time on cue.
Yes. In Dubai many events need approval from the Department of Economy and Tourism, and in Abu Dhabi from the Department of Culture and Tourism. In Saudi Arabia, public events and entertainment may need a licence from the General Entertainment Authority. We confirm what applies to your launch and build it into the timeline.
We plan the media flow: press area, interview corner, photo moments, embargo timing and press kit handover. We coordinate with your PR agency on the guest list, or help you build one for the launch.
It depends on guest numbers, venue, stage and LED, the reveal, product display, catering, entertainment and permits. We send an itemised proposal within 48 hours of your brief so you can see and adjust each line.
The product and launch objective, preferred date and city, expected guests (customers, dealers, media or VIPs), venue if you have one, budget range and any brand or reveal requirements.
Contact
Share your brief by WhatsApp, phone or email, or use the form at the top of this page. A planner will reply within 24 hours.
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Page last reviewed: 31 October 2026
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Let's begin
Tell us your date and guest count. We reply within 24 hours and send an itemised proposal within 48.
