The Dongfeng Truck Launch Event, hosted for Alqashami Company, was a dynamic corporate unveiling designed to introduce the latest Dongfeng trucks through an immersive and professionally curated experience. With an audience of approximately200 invited guests, the event combined brand storytelling, entertainment, and strategic engagement within a well-structured launch environment

Our team led the full planning, creative design, and execution of the event, delivering a seamless program that featured live entertainment, an interactive Live Printing Station, and a traditional Calligraphy Counter that added a cultural touch to the guest experience. The highlight of the evening was the outdoor truck unveiling ceremony, complemented by an official video launch presented by the CEOs of Alqashami Group and Dongfeng.

Every element—from stage coordination to guest flow—was carefully managed to create a polished and impactful launch moment, reinforcing the strength of the partnership and showcasing the brand with precision and professionalism