Quick answer
Arabian Travel Market (ATM) 2027 takes place on 3 to 6 May 2027 at Dubai World Trade Centre (DWTC). If you plan a custom stand, brief the design by January, get organiser approval before Ramadan (expected to start around 8 February 2027) and keep March and April for production. This guide gives you a countdown, what makes a travel show stand work, and a checklist.
ATM 2027 at a glance
| Dates | 3 to 6 May 2027 (Monday to Thursday) |
| Opening hours | Mon 11:00–18:00, Tue and Wed 10:00–18:00, Thu 10:00–17:00 |
| Venue | Dubai World Trade Centre (DWTC), Dubai |
| Organiser | RX Global |
| Edition | 34th edition |
| 2027 theme | Travel without boundaries: shaping global travel through experience |
| Who exhibits | Tourism boards, hotels and resorts, airlines, travel tech and travel trade companies |
Your countdown to May
A May show feels far away, but Ramadan and Eid Al Fitr fall in the middle of the planning window. A realistic plan for a custom stand:
| When | What to do |
| December to January | Confirm stand size, location and goal. Brief the design: meeting areas, screens, product or destination zones, storage. |
| Late January to early February | Approve the concept internally and submit the design to the organiser, following the exhibitor manual. |
| February to early March | Ramadan is expected from around 8 February, with Eid Al Fitr around 9–10 March 2027. Plan shorter working hours and fix decisions before this period. |
| March to April | Production, graphics, AV content and service orders such as power, internet and rigging. |
| April | Book staff and hosts, schedule meetings with buyers, plan hospitality and confirm hotels. |
| Build days before 3 May | Stand build, AV and lighting checks, and a full walk-through before opening. |
Ramadan and Eid dates depend on the moon sighting, so check them again nearer the time. Always follow the dates in the official exhibitor manual.
Exhibiting at ATM 2027?
Send us your stand size and goals. Our Dubai team designs and builds your stand and replies within 24 hours.
What makes a travel show stand work
- Sell the experience: the 2027 theme is about experiences. Large screens, video walls and real destination imagery show visitors what they will feel, not just where it is.
- Meeting space first: ATM is a business show. Most deals happen at tables, so plan enough seated meeting areas and a quiet room for key buyers.
- Hospitality that fits your brand: coffee, dates or a signature tasting give buyers a reason to stay and talk.
- Clear zones: separate areas for hotels, attractions or products help buyers find the right person fast.
- Arabic and English: key messages and staff in both languages help regional buyers.
- Meetings booked before the show: use the show’s matchmaking and your own contacts to fill your diary before 3 May.
Planning tips for Dubai World Trade Centre in May
- Heat: May is hot in Dubai. Plan deliveries and staff arrival early in the day and keep water on the stand.
- Traffic: DWTC is in central Dubai and busy during big shows. Allow extra time for staff, guests and deliveries.
- Hotels: book rooms for your team early, as many exhibitors stay near the venue.
- Long days: four show days plus build and breakdown. Plan shifts so the stand is never empty.
- Evening events: if you host a dinner or reception during show week, book the venue early.
ATM 2027 exhibitor checklist
- Stand size and location confirmed
- Goal for the show agreed, for example new buyers, contracts or media
- Stand design briefed and approved by the organiser
- Decisions fixed before Ramadan
- Power, internet and rigging ordered
- Video and screen content ready
- Graphics ready in English and Arabic
- Staff, hosts and shifts planned
- Buyer meetings booked
- Hotels and transport booked
- Follow-up plan ready for the week after the show
Frequently asked questions
When is Arabian Travel Market 2027?
The organiser lists 3 to 6 May 2027 at Dubai World Trade Centre.
When should we start planning a custom stand for ATM?
Brief the design by January. That leaves time for organiser approval before Ramadan and for production in March and April.
Does Ramadan affect ATM 2027 preparation?
The show is after Ramadan and Eid Al Fitr, but both fall inside the preparation period. Working hours are shorter, so it helps to fix design and orders early.
Can Eventia build our ATM stand?
Yes. Our Dubai team designs and builds exhibition stands at Dubai World Trade Centre and can also plan your show-week dinner or reception.
Plan your ATM 2027 stand with one team
Design, build, graphics, AV and on-site support in Dubai, plus your show-week events. Share your stand size and goals and we will send a proposal.
Sources: Arabian Travel Market, venue and travel and ATM 2027 theme announcement, checked 13 November 2026. Ramadan and Eid dates are estimates and depend on the moon sighting.
Related Eventia guides and services: exhibition stands in Dubai · Intersec 2027 exhibitor guide · 2027 corporate events calendar · event production
Other 2027 exhibitor guides: Intersec (January, Dubai) · WHX Dubai (January) · Gulfood (March, Dubai) · LEAP (April, Riyadh) · Big 5 Construct Saudi (May and September, Riyadh) · full 2027 calendar