Eventia successfully planned and executed theLandking Grand Launch Evening, markingthe official launch of Landking’s new range ofcommercial trucks, including bothDieseland Electric (EV) models, in the Saudi market.

The event was held on9 December 2025, from7:30 PM to 9:30 PM, and was designed as arefined corporate showcase tailored for a predominantly Saudi audience.

Eventia managed the projectend-to-end, covering everything frominvitation designandcreative concepts tooverall planning, coordination, and on-ground implementation.The evening featured authentic Saudi entertainment, including a traditionalArdahperformanceand a liveOud player, adding cultural elegance to the launch.

Landking Grand Launch Evening–Event BriefClient:BTATCParent Company:Weichai (China)Eventia successfully planned and executed theLandking Grand Launch Evening, markingthe official launch of Landking’s new range ofcommercial trucks, including bothDieseland Electric (EV) models, in the Saudi market.The event was held on9 December 2025, from7:30 PM to 9:30 PM, and was designed as arefined corporate showcase tailored for a predominantly Saudi audience.Eventia managed the projectend-to-end, covering everything frominvitation designandcreative concepts tooverall planning, coordination, and on-ground implementation.The evening featured authentic Saudi entertainment, including a traditionalArdahperformanceand a liveOud player, adding cultural elegance to the launch.Premium catering was arranged in collaboration withRomansiah Restuarant, ensuring ahigh-quality hospitality experience for all guests.

The event successfully blended innovation, culture, and brand storytelling,delivering amemorable launch experience aligned with Landking and Weichai’s global brandpositioning.